Custom Data & Analytics
- Has the largest online customer behavior datasets
- Solve marketing objectives
Each day, Hitwise analyzes more than 3 million Australian Internet users interacting with more than 1 millions websites across 165+ industries.
Products & Services
Competitive Intelligence
By analysing user browsing pattern, Hitwise identifies online marketing opportunities for clients. This information can be used to compare with competitive websites.
Features
Hitwise Rankings - provides an instant overview of key players and fast-moving websites across 160+ industries.
Hitwise Search Intelligene - provides extensive insights on how people have searched for products and services across all major search engines.
Hitwise Clickstream - provides extensive reports on upstream traffic and downstream traffic from a specific website, industry or category.
Hitwise Demograhics - visistors' profile including age, gender and geographic location.
Hitwise Lifestyle - identifies the top performing sites that attract your most desirable customers.
Hitwise Conversions - how customers interact with specific sections on competitive websites. Also show which customer acquisition tactics have proven to be the most successful.
Hitwise Charting - create customized charts how websites, industry categories or search terms against each other.
Hitwise Customization and Alerts - email notification when there is a change in competitive activity within your industry.
Hitwise Dashboards - view all your favorite report from one single page.
Hitwise Custom Data and Analytics - Hitwise has 25 millions internet users world wide and enormous proprietary datasets to deliver information and analysis to specific business objectives.
Hitwise University - training and eduction resource for all Hitwise clients.
Search Marketing
Hitwise specialized in Search Engine Optimization, Pay Per Click, Conversion Optimization and Analytics since 1997.
Pay Per Click - provides a complete end-to-end solution for small and enterprise businesses that will increase return on investment, drive sales and leads at a lower cost. It's 100% transparent and measurable.
Search Engine Optimization - focus on strategies that maximizes search engine visibility and apply best practices to deliver return on investment for clients.
Conversion Optimization - making it easier for customers to take action such as buy a product on your website.
Analytics - comprehensive Analytics services that help clients better understand their online visitors and to reach them effectively and efficiently.
Search Engine Optimization
The art and science of increasing your website visibility to search engines for those important keywords and phrases that are relevant to your business.
How we do it
Understand the behavior of clients' customers, how they search and ultimately drive them to the most relevant content of your website.
Model
Business Objective -> Measuring Progress Against Objectives -> Unique Technical Recommendations - >Market Research -> LOOP
- Business Objectives - achieving clients' objectives; increase sales, lead, market share or brand awareness.
- Market Research - Hitwise have access to the habits of over 3 million Australian internet users. We know what they are searching for and how to reach them.
- Recommendation and Implementation - provides clients with the most effective recommendations to help achieve their objectives.
- Keyword Research
- Competitor Research
- On Page Optimization
- Site Wide Recommendations
- Link Discovery
- Link Building
- Actionable Recommendations So You Can See Results
- Measuring Progress Against Objectives - Ongoing review and analysis of progress against objectives helps to ensures clients key performance indicators are achieved and maintained.
Parameters measured: - Rankings
- Traffic
- Sales
- Leads
- Conversions
- Channel performance
About Us
- Provide data and analytical tools to clients in more than 65 countries.
- Over 100,000 clients and annual revenue of nearly $4.0 billion.
- Over 15,000 employees worldwide.
- Help clients protect and grow their market share.
- Has the largest sample of internet users of 25 million worldwide, including 3 million in Australia.
Company Milestones
1997
- Founded by Adrian Giles and Andrew Barlow as Australasia's first search marketing and consulting company (Sinewave Interactive).
- R&D begins into popularity based search engine (Top100.com.au) and Hitwise Rankings service.
1999
- Top100 Search Engine launched as the world's first popularity based search engine using ISP data.
2000
- Hitwise Competitive Intelligence Service is launched with ranking, profile and charting features only. Subscription to the service sold directly over the internet.
2001
- Launched Clickstream counting technology
- Launched Hitwise New Zealand
- Launched Hitwise Hong Kong
- Launched Hitwise UK
- Launched Hitwise Singapore
2002
- Awarded 5th fastest growing technology company in Australia by Deloittes
- Awarded 10th fastest growing technology company in Asia by Deloittes
- Acquired IP assets of Plurimus Corporation in USA
- Launched Hitwise Demographics, Benchmark Reports and Media Alerts
- Formed alliance with Media Monitors to license media alerts technology
- Grew sample size to 13M Internet users and 200,000 websites
2003
- Launched Hitwise US
- Awarded Telstra Small Business of the Year Finalist
- Adrian Giles named Ernst & Young, Entrepreneur of the Year Finalist
- Grew Sample size to 25M Internet users and 500,000 websites measured
- Launched Hitwise Search Intelligence
- Launched Hitwise Lifestyle
- Established strategic partnerships with Claritas and Experian
2004
- Telstra Small Business of the Year Finalists
- Awarded 6 fastest growing technology company by Deloittes
- American Business Award Finalist
2005
- Named Victorian Export Awards Finalists
- Launched Keyword Intelligence service
2006
- Awarded Deloitte & Touche Technology Fast 50 - New York, 2006
- Launched Hitwise Conversions Technology
- Grew database to 800,000 websites measured
- Purchased HitDynamics marketing management platform
2007
- Grew database to 1 million websites measured
- Announcement of Experian's acquisition of Hitwise
- Launched Hitwise Dashboards interface
2008
- 1500 client worldwide
- Completed acquisition and integration of Experian
- Publication of Click
- Launched new Hitwise Search Intelligence
- Ranked 37th on the Honomichi list of the top 50 US Market Research Firms
2009
- Launched Hitwise Canada
- Launched Hitwise Brazil
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